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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) - Softcover

GREGORY, Anne

 
9780749429911: Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
Softcover
ISBN 10: 0749429917 ISBN 13: 9780749429911
Verlag: Kogan Page, 2000

Inhaltsangabe

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

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Über die Autorin bzw. den Autor

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

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Verlag
Kogan Page
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0749429917
ISBN 13 
9780749429911
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar