Instant Creativity: Simple Techniques to Ignite Innovation and Problem Solving - Softcover

Clegg, Brian

 
9780749429492: Instant Creativity: Simple Techniques to Ignite Innovation and Problem Solving
Softcover
ISBN 10: 0749429496 ISBN 13: 9780749429492
Verlag: Kogan Page Ltd, 1999

Inhaltsangabe

This text is intended to demonstrate to the reader that fresh ideas and solutions to work-related problems are within reach and that a fresh perspective can be gained on work, after doing the contained exercises.

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Über die Autorin bzw. den Autor

Brian Clegg is a journalist and creativity consultant. He is a well known writer both in traditional media and on the World Wide Web. He worked at British Airways for 17 years. In 1984 became one of the airline's first PC programmers. While at BA he developed a considerable interest in business creativity. Brian left the airline to established himself as a freelance writer and set up Creativity Unleashed Limited (www.cul.co.uk), a company specialising in consultancy on business creativity and computer usability. He is a regular contributor to PC Week, Personal Computer World, Computer Weekly and the internet-based magazine, V3. and consultant. He can be contacted on email at brian@cul.co.uk Recent books have included Instant Time Management (Kogan Page) and an exploration of mankind's enduring fascination with light: Light Years.

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Depending on your point of view, the prospects for business are terrifying or elating. Once upon a time, business life was a bit like being on a train, moving from station to station according to a timetable. Now it's a roller coaster that has lost its guard rails. There has never been more pressure. Competitive pressures as more new ideas, more new competitors hit the market. Cost pressures as customers demand more for less. Customer service pressures as those pesky customers expect good service on top of all the savings. Time pressures as blossoming technology compresses everything from communications to the manufacturing cycle into less and less time. There's only one way out. Creativity. It's not fanciful to state that without creativity there are very few companies in existence today that will still be around in a few years time. Change is the name of the game, and innovation is what is needed to stay above water as yet another wave of change hits the shore. Without creativity you are going to be wheeling out the same old solutions to problems. Sorry, won't work - the problems are changing under your feet, and the opposition is getting better all the time. And you'll be pushing the same old products and services. Sorry again. They're already out of date. Creativity isn't a nice-to-have, it's a survival factor.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0749429496
ISBN 13 
9780749429492
Einband
Taschenbuch
Anzahl der Seiten
128
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Verantwortliche Person
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