Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Softcover

Woll, Thomas

 
9780749429409: Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Inhaltsangabe

Publishing for Profit provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.

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