Profitable Customers (Professional Paperbacks) - Softcover

Wilson, Charles

 
9780749428259: Profitable Customers (Professional Paperbacks)
Softcover
ISBN 10: 0749428252 ISBN 13: 9780749428259
Verlag: Kogan Page Ltd, 1998

Inhaltsangabe

Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas

"Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts." -- Professor Malcolm Mcdonald, Cranfield University School of Management "Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers." -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA. ""Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts."" -- Professor Malcolm Mcdonald, Cranfield University School of Management ""Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers."" -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA.

Reseña del editor

Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Kogan Page Ltd
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0749428252
ISBN 13 
9780749428259
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780749419301: Profitable Customers: How to Identify, Develop and Keep Them

Vorgestellte Ausgabe

ISBN 10:  074941930X ISBN 13:  9780749419301
Verlag: Kogan Page Ltd, 1996
Hardcover