Verwandte Artikel zu Profitable Customers (Professional Paperbacks)
Inhaltsangabe
Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
"Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts." -- Professor Malcolm Mcdonald, Cranfield University School of Management "Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers." -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA. ""Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts."" -- Professor Malcolm Mcdonald, Cranfield University School of Management ""Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers."" -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA.
Reseña del editor
Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagKogan Page Ltd
- Erscheinungsdatum1998
- ISBN 10 0749428252
- ISBN 13 9780749428259
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten224
- Kontakt zum HerstellerNicht verfügbar
EUR 1,15
EUR 4,15 für den Versand von Vereinigtes Königreich nach Deutschland
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Profitable Customers (Professional Paperbacks)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002441351
Anzahl: 1 verfügbar
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Profitable Customers
Anbieter: Hamelyn, Madrid, M, Spanien
Verkäuferbewertung 4 von 5 Sternen
Zustand: Muy bueno. : Este libro es una guía para ayudar a las empresas a maximizar sus beneficios identificando a sus clientes más rentables. Se centra en un enfoque único para gestionar la base de clientes, destacando la importancia de la toma de decisiones por parte de los gerentes. Esta edición actualizada ofrece ejemplos de nuevas tecnologías para gestionar la base de clientes, examina las formas de reducir los costes de servicio al cliente e identifica cómo desarrollar relaciones exitosas entre cliente y proveedor. Ideal para profesionales y estudiantes del área de negocios y economía. EAN: 9780749428259 Tipo: Libros Categoría: Negocios y Economía Título: Profitable Customers Autor: Charles Wilson Editorial: Kogan Page Ltd Idioma: en Páginas: 224 Formato: tapa blanda. Artikel-Nr. Happ-2021-Aug-19-44893
Anzahl: 1 verfügbar
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Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-291-614
Anzahl: 1 verfügbar
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Profitable Customers: How to Identify, Develop and Retain Them
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749428259. Artikel-Nr. 8724440
Anzahl: 1 verfügbar
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Profitable Customers: How to Identify, Develop and Retain Them
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749428259. Artikel-Nr. 8724441
Anzahl: 1 verfügbar
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Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. Artikel-Nr. V14K-00709
Anzahl: 1 verfügbar