Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperbacks) - Softcover

Wilson, Charles

 
9780749428259: Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperbacks)

Inhaltsangabe

More than just another "customer care" book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer-supplier relationships.

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9780749419301: Profitable Customers: How to Identify, Develop and Keep Them

Vorgestellte Ausgabe

ISBN 10:  074941930X ISBN 13:  9780749419301
Verlag: Kogan Page Ltd, 1996
Hardcover