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Creative Marketing Communications: A Guide to Planning, Skills and Techniques: A Practical Guide to Planning, Skills and Techniques (Marketing in Action Series) - Softcover

Yadin, Daniel L.

 
9780749427047: Creative Marketing Communications: A Guide to Planning, Skills and Techniques: A Practical Guide to Planning, Skills and Techniques (Marketing in Action Series)

Inhaltsangabe

This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communicating creatively.

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