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The Grocers: The Rise and Rise of the Supermarket Chains: The Rise and Rise of Supermarket Chains - Hardcover

Seth, Andrew; Randall, Geoffrey

 
9780749421915: The Grocers: The Rise and Rise of the Supermarket Chains: The Rise and Rise of Supermarket Chains
Hardcover
ISBN 10: 0749421916 ISBN 13: 9780749421915
Verlag: Kogan Page Ltd, 2000

Inhaltsangabe

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

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Über die Autorinnen und Autoren

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0749421916
ISBN 13 
9780749421915
Einband
Gebundene Ausgabe
Auflage
6
Anzahl der Seiten
331
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar