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Corporate Reputations: Strategies for Developing the Corporate Brand - Softcover

Dowling, Grahame R.

 
9780749421113: Corporate Reputations: Strategies for Developing the Corporate Brand

Inhaltsangabe

Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice.

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