Total Branding by Design: Using Design to Create Distinctive Brand Identities - Softcover

Southgate, Paul

 
9780749418649: Total Branding by Design: Using Design to Create Distinctive Brand Identities

Inhaltsangabe

This is a practical guide on how to exploit the full potential of packaging design as a marketing tool to build brands. The book also provides insights into well-known product campaigns, such as Jack Daniels, Tango, Coca-Cola, Perrier, Bailey's and Gale's Honey.

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9780749408671: Total Branding by Design: Using Design to Create Distinctive Brand Identities

Vorgestellte Ausgabe

ISBN 10:  0749408677 ISBN 13:  9780749408671
Verlag: Kogan Page Ltd, 1994
Hardcover