Inhaltsangabe
This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
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Suchergebnisse für Running a Public Relations Deparment (PR in Practice)
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Running a Public Relations Department (PR in Practice)
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Running a Public Relations Department (PR in Practice)
Verlag:
Kogan Page Ltd 30/11/1997, 1997
ISBN 10: 0749418591
ISBN 13: 9780749418595
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Running a Public Relations Department
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