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Relationship Marketing (Marketing in Action S.) - Softcover

Stone, Merlin; Woodcock, Neil

 
9780749417550: Relationship Marketing (Marketing in Action S.)

Inhaltsangabe

Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.

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