Creating Customers: How to Increase Sales Through Non-Technique Selling - Softcover

Weymes, Pat

 
9780749415594: Creating Customers: How to Increase Sales Through Non-Technique Selling

Inhaltsangabe

A radical new approach to face-to-face selling which promises to improve any sales person's turnover by increasing their motivation and self-confidence. Pat Weymes rejects the traditional "hard sell" techniques in favor of non- manipulative selling. He stresses the importance of looking at technicques from the buyer's perspective, showing how empathetic selling can provide the foundation of a more productive, long-term seller-client relationship which will yield rewards year after year.

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