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Market Research in Practice - Softcover

Hague, Paul N.; Jackson, Peter

 
9780749413071: Market Research in Practice

Inhaltsangabe

Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.

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