Basics of a Successful Business Strategy (Business Action Guides) - Softcover

Friedrich, Kerstin; Seiwert, Lothar J.

 
9780749410964: Basics of a Successful Business Strategy (Business Action Guides)

Inhaltsangabe

Breaks down the process of creating a business strategy into the following stages: analyzing current market position; identifying promising fields; highlighting a target group and reaching them; setting an innovation strategy; formulating a co-operation strategy; and recognizing basic needs.

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