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Questionnaire Design (Market Research S.) - Softcover

Hague, Paul N.

 
9780749409173: Questionnaire Design (Market Research S.)

Inhaltsangabe

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.

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