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[GBS] TOTAL BRANDING BY DESIGN: Using Design to Create Distinctive Brand Identities - Hardcover

Southgate, Paul

 
9780749408671: [GBS] TOTAL BRANDING BY DESIGN: Using Design to Create Distinctive Brand Identities

Inhaltsangabe

This practical guide demonstrates how to exploit the full potential of brand design as a marketing tool. The author explains his concept of total branding, from the planning stages through to implementation and evaluation.

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