"The Power of Persuasion" helps readers to discover how effective and skilful they are in persuading others, then explains how to improve persuasive skills to achieve whatever is required. It describes how leadership and team-playing are equally important. The role of persuasion in successful leadership is a central theme of this book. Integral to the text is a self-assessment test designed to gauge which persuasive skills are personal strengths and weaknesses. Do you bulldoze over people with power of authority? If so, is that always the best approach? Do you inspire them? Boost their egos? Empathize with their situation? There is no hard and fast rule about the particular approach to adopt in a certain situation, but this book shows that it is possible to improve and develop skills of persuasion so that you can always make the most of your persuasive powers.
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Rupert Eales-White runs two consultancies, both of which are concerned with training and development. An experienced practitioner and writer, he is an expert on leadership, team building, change management and interpersonal skills.
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