The Business of Image - Hardcover

Jenkins, Nicholas

 
9780749405571: The Business of Image

Inhaltsangabe

Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.

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Reseña del editor

Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.

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