How to Succeed as a Sales Manager - Softcover

Inhaltsangabe

The competent sales manager requires all-round knowledge of a wide range of activities to be truly effective, and this handbook offers guidance and advice on various aspects of the role. These include the most important management activities, ways of finding outstanding salesmen, writing advertising copy, sales training, controlling salesmen for greater efficiency, and managing quotas to produce a better sales performance. The author runs his own worldwide sales training organization and has written many books on the subject.

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