The Mini, now an emblem of the Swinging Sixties, was in fact the product of an age of austerity and shortage, a simple design intended to make motoring more accessible and affordable for the average family. Ironically, it would become something very different: a modern, classless style icon that appealed across the boundaries of social status, age and gender and lent its name to everything from fashion to furniture. Using illustrations from the archives of the British Motor Industry Heritage Trust, Gillian Bardsley here tells the Mini's story, from the inspired conception of designer Alec Issigonis, through the car's shaky infancy and up to its glorious heyday when it was beloved of film stars, royalty and the public, as well as having a prominent presence in motorsport.
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Gillian Bardsley is a historian with a special interest in the social consequences of the rise and fall of the motor industry in Britain. She is the author of 'Issigonis, the Official Biography' and has also written books about the Longbridge and Cowley factories and the craft of coachbuilding. As the Archivist of the British Motor Industry Heritage Trust she has contributed to many programmes and articles on TV, radio and in the press.
Excerpt from Mini:
Britain was changing in the 1960s.The early part of the decade is hard to distinguish from the post-war era in terms of attitudes and fashions, but gradually the culture of shortage and stoicism gave way to a strong desire to leave memories of the war and its consequences behind. The economy began to boom, and young people in particular wanted to enjoy themselves, rebelling against the restrictions of tradition, convention and class. As much as any pop star, the romance of the photographer and the princess epitomized a modern era when a commoner could marry into royalty. People took notice when the popular young couple took to the road in this unusual car. Before long Issigonis was being asked to give the queen a drive round Windsor Park and, as the decade progressed, a whole host of people who were famous for very different reasons became fans; the Beatles, Twiggy, Peter Sellers, Marianne Faithful, Christine Keeler – suddenly, it was the thing to have.
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