In this masterly, state of the art work, Ulf Hannerz maps the contemporary social world of anthropologists and its relation to the wider world in which they carry out their work. Raising fundamental questions such as 'What is anthropology really about' 'How does the public understand, or misunderstand, anthropology' and 'What and where do anthropologists study now, and for whom do they write' Hannerz invites anthropologists to think again about where their discipline is going. Full of insights and practical advice from Hannerz's long experience at the top of the discipline, this book is essential for all anthropologists who want their craft to survive and develop in a volatile world, and contribute to new understandings of its ever-changing diversity and interconnections.
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Ulf Hannerz is Professor Emeritus of Social Anthropology at Stockholm University and a former Chair of the European Association of Social Anthropologists. His books include Cultural Complexity (1992), Transnational Connections (1996) and Foreign News (2004).Review:
"Widely admired as a leading anthropologist of globalisation, Ulf Hannerz is also among anthropology's finest writers and most erudite scholars, although he tends to carry his considerable learning lightly. In this new book, part memoir, part dissection of the Zeitgeist, Hannerz shows how anthropology came to be a central intellectual discipline, and why it should stay that way in a globalised world where the local nonetheless refuses to be beaten into submission." --Thomas Hylland Eriksen, Professor of Social Anthropology at the University of Oslo
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