Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

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9780743297400: Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

From Publishers Weekly Many CEOs dream of tapping the future buying power of China's population, but Bill Gates had something else in mind with the creation of Microsoft Research Asia (MSRA) in 1998. Gates hoped that by setting up MSRA and funding it to the tune of over $100 million, he would buy some Chinese good will and gain access to the brightest minds available to help Microsoft compete against rivals Google, Sony and Nokia for dominance in internet search, digital entertainment and software for mobile devices. According to Buderi (Engines of Tomorrow; The Invention That Changed the World) and technology writer Huang, this investment has paid off handsomely, although there isn't a lot of wow factor to their descriptions of the innovations yielded. After long build-ups on hiring talent and meals toasting future success, the reader learns that among these new products are a Chinese dictation system, a water simulation for Xbox video games and a "universal pen" that can capture handwriting and incorporate it into computer documents. Despite its title, the book contains relatively little on the art of relationships with China, coming across instead as a hymn praising Microsoft's foresight in exploiting early the Chinese market. Copyright ? Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. From Booklist Buderi and Huang weave the fascinating tale of Microsoft's research lab in China, which opened in 1998. They were given unprecedented access to those who created the lab, interviewing the numerous "players" and living among them in order to present a firsthand story of the creation of Microsoft Research Asia (MSRA) and its success in developing guanxi--or skillfully building mutually beneficial relationships, which is fundamental to business success in China. The focus of the book is one year beginning in November 2004, when the lab was at the center of Microsoft's competitive battle with Google, Nokia, and Sony.

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Buderi, Robert / Huang, Gregory T.:
Verlag: Simon & Schuster., New York. (2006)
ISBN 10: 0743297407 ISBN 13: 9780743297400
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Buchbeschreibung Simon & Schuster., New York., 2006. 1.Auflage. 306 Seiten. Taschenbuch. --- Guter Zustand, innen sauber. --- Mit 8 Seiten s/w-Fotos im Mittelteil. Register Im Anhang. --- Text in Englisch. Artikel-Nr. 44333

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