Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
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Softcover. Zustand: Fair. Unrelated signature; Minor scratches; Bent spine; Color shade variation. Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's work has transformed business strategy theory and practice globally. Porter's analysis of industry competition is grounded in five underlying forces, providing a clear framework for understanding market dynamics. He introduces three generic strategies--lowest cost, differentiation, and focus--that help structure strategic positioning. By defining competitive advantage in terms of relative cost and prices, he directly links it to profitability and offers a fresh perspective on profit creation and distribution. Since its publication nearly two decades ago, Porter's framework for predicting competitor behavior has reshaped how companies view their rivals, leading to the emergence of competitor assessment as a new discipline. Over a million managers, analysts, consultants, students, and scholars have embraced Porter's insights to evaluate industries, understand competition, and select strategic positions. The concepts presented address the core fundamentals of competition, independent of specific company strategies. This work has filled a significant gap in management thinking, providing a foundational structure for subsequent research and practice. Porter's frameworks and insights deliver a sophisticated understanding of competition, making it a cornerstone of strategic management in the past quarter-century. Artikel-Nr. 7b8b384f-c4de-4efd-8d5f-53fe45bb378e
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