Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings - Hardcover

Schoemaker, Paul; Gunther, Robert E.

 
9780743223287: Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings
Hardcover
ISBN 10: 0743223284 ISBN 13: 9780743223287
Verlag: Free Press, 2003

Inhaltsangabe

In an environment of increasing technological and global instability, the risks of ignoring uncertainty are greater than ever. But so are the rewards of actively addressing it. Traditionally, managers have viewed uncertainty as an obstacle interfering with the company's existing plans. PROFITING FROM UNCERTAINTY shows the opposite to be true, that the unknown creates opportunity and that scenario based planning, options thinking and other approaches can actually be used to profit from the ambiguity. Dr. Paul Schoemaker, a worldwide authority on strategic decision making, goes beyond other gurus who simply project how the future might unfold to take a comprehensive approach that moves from external scenarios to key success factors to real options to implementation. Drawing on his work with companies in such diverse fields as biotechnology, financial services, utilities and online travel, Schoemaker shows how to 1) develop and analyse multiple industry scenarios, 2) craft nimble strategies, 3) implement them using an options approach and 4) make real time adjustments through dynamic monitoring.

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Über die Autorin bzw. den Autor

Formerly a strategic planner with Royal Dutch/Shell's scenario planning group in London, is the Chairman and CEO of Decision Strategies International, Inc. He is also Research Director of the Mack Center for Technological Innovation at the Wharton School where he teaches strategy and decision making.

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Verlag
Free Press
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0743223284
ISBN 13 
9780743223287
Einband
Tapa dura
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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