The Evolution of Media - Softcover

Noll, Michael A.

 
9780742554825: The Evolution of Media
Softcover
ISBN 10: 0742554821 ISBN 13: 9780742554825
Verlag: Rowman & Littlefield Publishers, 2006

Inhaltsangabe

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media? radio, television, and print? and interpersonal media? telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

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Über die Autorin bzw. den Autor

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

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Verlag
Rowman & Littlefield Publishers
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0742554821
ISBN 13 
9780742554825
Einband
Taschenbuch
Anzahl der Seiten
214
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780742554818: Evolution of Media

Vorgestellte Ausgabe

ISBN 10:  0742554813 ISBN 13:  9780742554818
Verlag: Rowman & Littlefield Publishers, 2006
Hardcover