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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover

Trent, Judith S.; Friedenberg, Robert V.

 
9780742553033: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Softcover
ISBN 10: 0742553035 ISBN 13: 9780742553033
Verlag: Rowman & Littlefield, 2007

Inhaltsangabe

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

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Über die Autorin bzw. den Autor

\Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

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Verlag
Rowman & Littlefield
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0742553035
ISBN 13 
9780742553033
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
436
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar