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The First Modern Campaign: Kennedy, Nixon, and the Election of 1960 - Softcover

Donaldson, Gary A.

 
9780742548008: The First Modern Campaign: Kennedy, Nixon, and the Election of 1960
Softcover
ISBN 10: 0742548007 ISBN 13: 9780742548008
Verlag: Rowman & Littlefield Publishers, Inc., 2007

Inhaltsangabe

In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

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Über die Autorin bzw. den Autor

Gary A. Donaldson

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Verlag
Rowman & Littlefield Publishers, Inc.
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0742548007
ISBN 13 
9780742548008
Einband
Taschenbuch
Anzahl der Seiten
210
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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