Verwandte Artikel zu The Voter's Guide to Election Polls

The Voter's Guide to Election Polls - Softcover

Traugott, Michael W.; Lavrakas, Paul J.

 
9780742536128: The Voter's Guide to Election Polls
Softcover
ISBN 10: 0742536122 ISBN 13: 9780742536128
Verlag: Rowman & Littlefield, 2004

Inhaltsangabe

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to 'be ahead' in the polls? How ephemeral are these leads at different stages of the campaign? Who sponsors the polls? How are they conducted? What do they mean? For the third presidential election running, Michael W. Traugott and Paul J. Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

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Über die Autorin bzw. den Autor

\Michael W. Traugott is professor and chair of the Department of Communication Studies and senior research scientist in the Center for Political Studies at the Institute for Social Research at the University of Michigan. Paul J. Lavrakas is former professor of journalism and communication at Northwestern University and Ohio State University and was the founding director of the survey centers at each institution. He currently is senior research methodologist at Nielsen Media Research.

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Verlag
Rowman & Littlefield
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0742536122
ISBN 13 
9780742536128
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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