Verwandte Artikel zu The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design - Softcover

Blakeman, Robyn

 
9780742529625: The Bare Bones of Advertising Print Design
Softcover
ISBN 10: 0742529622 ISBN 13: 9780742529625
Verlag: Rowman & Littlefield Publishers, 2004

Inhaltsangabe

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

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Über die Autorin bzw. den Autor

Robyn Blakeman is a professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Advertising Design by Medium: A Visual and Verbal Approach, Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, The Bare Bones Introduction to Integrated Marketing Communication, The Bare Bones of Advertising Print Design, and The Brains Behind Great Ad Campaigns (coauthored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.

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Verlag
Rowman & Littlefield Publishers
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0742529622
ISBN 13 
9780742529625
Einband
Taschenbuch
Anzahl der Seiten
198
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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