Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) - Softcover

Buch 1 von 21: Communication, Media, and Politics

Copeland, Gary A.

 
9780742528826: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)
Softcover
ISBN 10: 0742528820 ISBN 13: 9780742528826
Verlag: Rowman & Littlefield Publishers, Inc., 2003

Inhaltsangabe

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, welldocumented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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Über die Autorin bzw. den Autor

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

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Verlag
Rowman & Littlefield Publishers, Inc.
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0742528820
ISBN 13 
9780742528826
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
242
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780742528819: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)

Vorgestellte Ausgabe

ISBN 10:  0742528812 ISBN 13:  9780742528819
Verlag: Rowman & Littlefield, 2003
Hardcover