Invisible Advantage: From Innovation To Reputation- How Intangibles Are Driving Business Performance: How Intangibles are Changing the Rules of Business - Hardcover

Low, Jonathan; Kalafut, Pamela

 
9780738205397: Invisible Advantage: From Innovation To Reputation- How Intangibles Are Driving Business Performance: How Intangibles are Changing the Rules of Business
Hardcover
ISBN 10: 0738205397 ISBN 13: 9780738205397
Verlag: Basic Books, 2002

Inhaltsangabe

IBM spends 3.5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

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Über die Autorin bzw. den Autor

Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan. Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan.

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Verlag
Basic Books
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0738205397
ISBN 13 
9780738205397
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover