Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition - Softcover

Adams, James L.

 
9780738205373: Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition
Softcover
ISBN 10: 0738205370 ISBN 13: 9780738205373
Verlag: Perseus Books, 2001

Inhaltsangabe

James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

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Über die Autorin bzw. den Autor

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.

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Verlag
Perseus Books
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0738205370
ISBN 13 
9780738205373
Einband
Tapa blanda
Auflage
4
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar