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The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
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Über die Autorin bzw. den Autor
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
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Winning at New Products: Accelerating the Process from Idea to Launch
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Zustand: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 448 | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 1697113/2
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Winning At New Products: Accelerating The Process From Idea To Launch
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Zustand: Sehr gut. 3. 448 Seiten in gutem Zustand 24664 ISBN 9780738204635 Sprache: Deutsch Gewicht in Gramm: 544 Taschenbuch, Größe: 15.2 x 2.5 x 23.5 cm. Artikel-Nr. 7000230
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Winning at New Products: Accelerating the Process from Idea to Launch
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Basic Books, United States, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Paperback. Zustand: Very Good. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002024253
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Winning At New Products: Accelerating The Process From Idea To Launch
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-589-945
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Winning at New Products: Accelerating the Process from Idea to Launch
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780738204635
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Winning at New Products: Accelerating the Process from Idea to Launch
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780738204635. Artikel-Nr. 8532193
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Winning at New Products: Accelerating the Process from Idea to Launch
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780738204635. Artikel-Nr. 8591749
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Winning at New Products : Accelerating the Process from Idea to Launch
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Zustand: Very Good. 3rd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP65458699
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Verlag:
Basic Books (edition 3rd), 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Paperback. Zustand: Good. 3rd. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0738204633-11-1
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Winning at New Products : Accelerating the Process from Idea to Launch
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Zustand: Very Good. 3rd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP92727550
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