The Asian Advantage - Softcover

S. Yip, George

 
9780738203515: The Asian Advantage

Inhaltsangabe

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area. Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

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Über die Autorin bzw. den Autor

George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.

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9780201339789: Asian Advantage: Key Strategies For Winning In The Asia-pacific Region

Vorgestellte Ausgabe

ISBN 10:  0201339781 ISBN 13:  9780201339789
Verlag: Basic Books, 1998
Hardcover