Are the methods you've used before no longer working? Are you frustrated that traditional approaches produce unsatisfactory results? Now there's a new and better way to work with your athletes, team, and others on your coaching staff - one that will add to your coaching repertoire and your win totals.
Creative Coaching is a strategic handbook for addressing the challenges of coaching modern athletes and maximizing their sport performance. Written by one of this country's top coaching consultants, the book presents innovative techniques that apply to a wide variety of situations to help you meet the challenges of your role as coach.
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Jerry Lynch, PhD, is director of the TaoSports Center for Human Potential in Santa Cruz, California. A sport psychologist for more than 20 years, he has worked with Olympic, national, collegiate, and professional coaches and athletes. He was a U.S. regional and national champion distance runner.
Lynch has published seven books, including Running Within (Human Kinetics, 1999) and the perennial bestsellers Working Out, Working Within; and Thinking Body, Dancing Mind: TaoSports for Extraordinary Performance in Athletics, Business and Life, which is available in five languages. These books have been used by the Chicago Bulls, Detroit Pistons, Cleveland Cavaliers, Houston Oilers, and numerous NCAA championship teams as well as by athletic programs worldwide.
Lynch has written feature articles in numerous journals and national magazines and has been featured in Sports Illustrated, New York Times, Washington Post, and Oprah magazine. He is also a contributor to the Medical & Training Advice column in Runner's World, a columnist for VeloNews, and a contributing editor and writer with Asimba.com. He regularly conducts coaching clinics throughout the United States. Lynch resides in Santa Cruz, California, and can be reached at the TaoSports Center by calling 831-466-3031 or e-mailing Taosports@aol.com. Visit his web site: Way of Champions.
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