MTIV: Process, Inspiration and Practice for the New Media Designers - Softcover

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Hillman Curtis is the Principal and Chief Creative Officer of hillmancurtis, inc., an all-medium digital design firm in New York City. His expert and innovative design solutions have garnered him and his company the Communication Arts Award of Excellence, the One Show Gold, Silver and Bronze, the South by Southwest Conference "Best Use of Design" and Best of Show" awards, the New Media Invasion bronze, a Web Award, HOW magazine's Top 10, and the Web Award. Hillman was named as on of the top ten designers of 2000 by the IPPA, included in the "ten most wanted" by IDN magazine, as well as one of the "World's Best Flash designers" by cre@teonline. He has appeared as the keynote and featured speaker at design conferences worldwide, and his work has been featured in a variety of major design publications. A former art director at Macromedia, Hillman was a pioneer of Flash and became a primary influence in expanding the possibilities of web and motion graphic design. Hillman's first book, Flash Web Design (New Riders), sold over 100,000 copies and has been translated into 12 languages.

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MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a new media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design.

Through trial and error, Hillman and his company honed a seven-step process for creating concepts, and developing and designing new media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience and enhanced by Hillman's years as a leader in the design field. Divided into three parts - "Process," "Inspiration," and "Practice" - the book offers a practical methodology for successful artistic and professional work and also offers technical advice for translating this to the web (color, XML, streaming media, and other topics are discussed). Written with a subtle sense of humor and narration that really flows, this book is a joy to read, with great advice that helps designers with their own design work.