Homepage Usability: Real World Usability Deconstructed (Voices That Matter)

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9780735711020: Homepage Usability: Real World Usability Deconstructed (Voices That Matter)
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The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites. The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site's homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site's purpose and summarizes its success--or failure--at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.

Klappentext:

Quick! You have 10 seconds to show your face to the world! What does your homepage say? In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content? By putting 50 of today's top sites to the test, web usability experts Jakob Nielsen and Marie Tahir show you what makes for goodmdand not so goodmdfirst impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.

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Nielsen, Jakob & Tahir, Marie
Verlag: New Riders Publishing, Indianapolis
ISBN 10: 073571102X ISBN 13: 9780735711020
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Buchbeschreibung New Riders Publishing, Indianapolis. kartoniert gutes Ex. 315 S. Artikel-Nr. 1A1253-217

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