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The Language of Trust: Selling Ideas in a World of Skeptics - Softcover

Maslansky, Michael; West, Scott; DeMoss, Gary

 
9780735204560: The Language of Trust: Selling Ideas in a World of Skeptics
Softcover
ISBN 10: 073520456X ISBN 13: 9780735204560
Verlag: Penguin Publishing Group, 2011

Inhaltsangabe

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Über die Autorin bzw. den Autor

Michael Maslansky

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
073520456X
ISBN 13 
9780735204560
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Purmerul LTD
https://strengholt.nl/en/

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Plovdiv
Bulgarien