The New Art of the Leader - Softcover

Using "the combat model of leadership," this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today. "Bill Cohen knows more about what makes great leaders than anyone I know."--General Frederick Kroesen, former commander of the US Army Europe "Cohen is remarkable not only for his acumen but also for this morality and humanity. Where Cohen leads, any entrepreneur would do well to follow."--Entrepreneur Magazine "With driving force, Cohen nails his points home with each sentence. . . . From the battlefield to the boardroom, Cohen offers examples of incisive leadership under the best and worst conditions."--Publishers Weekly

The New Art of the Leader features outstanding leadership examples including the experiences of General Norman Schwarzkopf, Ret. and General Colin Powell, Ret. Every concept and every technique is illustrated with a real-life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders like Andy Grove (Chairman and CEO, Intel), Steven Spielberg (Film Director), and Howard Schultz (CEO, Starbucks).

William A. Cohen, a prolific author with a wealth of leadership experience as both a military officer and a corporate executive, outlines strategies such as "How to Build Your Organization Like a Winning Football Team" to the "Seven Steps to Taking Charge in Crisis Situations." A new introduction by Dr. Cohen addresses the challenges facing all of us today, and how each and every one of us may rise to be leaders in our lives whether we are CEOs or first line supervisors.

Cohen speaks to leadership training classes in all 4 branches of the U.S. military: Air Force, Army, Marine Corps, and the Navy, as well as other Federal Agencies including the FBI and the U.S. Postal Inspection Service, and major corporations from The Cheesecake Factory to the Boeing Corporation. All 4 branches of the military use The New Art of the Leader as part of their leadership training.