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1001 Ideas to Create Retail Excitement: (Revised & Updated) - Softcover

Falk, Edgar A.

 
9780735203433: 1001 Ideas to Create Retail Excitement: (Revised & Updated)
Softcover
ISBN 10: 0735203431 ISBN 13: 9780735203433
Verlag: Penguin Publishing Group, 2003

Inhaltsangabe

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

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Über die Autorin bzw. den Autor

Edgar A. Falk

Von der hinteren Coverseite

Here is a storehouse of practical suggestions that show small-to medium-sized retailers how to attract new customers.. and keep them coming back.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0735203431
ISBN 13 
9780735203433
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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