Naked Marketing: Bare Essentials - Softcover

Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly. With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.

Robert Grede is a consultant specializing in marketing and strategic planning for small and medium-sized businesses. He is also a business advice columnist for the Milwaukee Journal Sentinel. He has been a strategic planner for Union Carbide, McDonals, Proctor& Gamble and United Airlines. He lives in Wauwatosa, a suburb of Milwaukee WI.