Verwandte Artikel zu Entrepreneurship and Innovation: Readings and Cases

Entrepreneurship and Innovation: Readings and Cases - Softcover

Mazzarol, Tim

 
9780734611055: Entrepreneurship and Innovation: Readings and Cases
Softcover
ISBN 10: 0734611056 ISBN 13: 9780734611055
Verlag: TILDE UNIV PR, 2011

Inhaltsangabe

This new edition of Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Key Features: * Each chapter begins with a list of learning outcomes and ends with an extensive chapter review * Includes 14 new cases to illustrate and apply the key principles * New chapter on co-operative enterprises (Chapter 12) * Uniquely unites entrepreneurship and innovation * Looks at the process of entrepreneurship from both a small and large organizational perspective * Examines the theory and practice of innovation * Gives attention to innovation diffusion theory and to the challenges of commercialization with disruptive technologies

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Über die Autorin bzw. den Autor

Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate. He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.

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Verlag
TILDE UNIV PR
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0734611056
ISBN 13 
9780734611055
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
520
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar