This text will familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. It adopts a strategic perspective of the small firm focusing on enterprise growth. It provides a balance of theory and practice with respect to the management of small businesses. It includes original research and case studies from Australian firms. It draws upon direct experience of working small business managers.
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Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years' experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Stains on the edge. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. C-722-993
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. C-809-449
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