Crafting design in Italy is the first book to examine the role that craft played in post-war Italian design, one of the most celebrated design episodes in the twentieth century. Craft was vital to the development of Italian design, and it has been so far overlooked. This book examines the multiple ways craft shaped Italian design from 1945 to the 1980s in the context of bigger socio-economic, cultural and political change; from post-war reconstruction to the economic 'miracle' of the 1960s, to the rise of the countercultural Radical Design movement and advent of postmodernism. It consists of case studies on design areas including product, furniture, fashion, glass and ceramics to bring to light previously unknown makers and objects as well as re-examine design 'icons' such as Gio Ponti's Superleggera chair and Ettore Sottsass's Memphisware. It also offers a model for analysing design and craft's relationship in other contexts, including today.
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Catharine Rossi is Senior Lecturer in Design History at Kingston University London
Crafting design in Italy is the first book to examine the role that craft played in the history of post-war Italian design, one of the most celebrated episodes in twentieth century design. Craft was vital to the development of design in Italy from 1945 to the 1980s, and yet as often as this story has been told, it is incomplete. Missing is the overlooked but multiple role that craft played - as a method of manufacture, set of disciplines and traditions, materials and ideas.
This book examines the multiple ways that craft shaped Italian design from 1945 to 1981. Each of the four chapters, focuses on the different ways that Italy’s architects engaged with craft in the context of the bigger socio-economic, cultural and political changes of the period: from the imperatives of post-war reconstruction and the explosion of luxury in the economic ‘miracle’ of the 1960s, to the experimentation of Radical Design and the postmodern adventures of Studio Alchimia and Memphis. It uses a series of case studies on subjects including product, furniture, fashion, glass and ceramics to bring to light previously unknown makers and objects, as well as re-examining design 'icons' such as Gio Ponti’s Superleggera chair and Ettore Sottsass’s Carlton bookcase. This book uses the concept of craft to offer a radical re-reading of post-war Italian design. It also sets out to provide a paradigm for using craft-based approaches and analysing design and craft’s relationship in other cultures and contexts.
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