Media Semiotics: An Introduction - Softcover

 
9780719045011: Media Semiotics: An Introduction
Softcover
ISBN 10: 0719045010 ISBN 13: 9780719045011
Verlag: Manchester University Press, 1997

Inhaltsangabe

This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.

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Verlag
Manchester University Press
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0719045010
ISBN 13 
9780719045011
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780719045004: Media Semiotics: An Introduction

Vorgestellte Ausgabe

ISBN 10:  0719045002 ISBN 13:  9780719045004
Verlag: Manchester University Press, 1997
Hardcover