We started making smoothies in 1999. On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then.
This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing.
We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.
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Dan Germain joined Innocent in 1999, shortly after his three college buddies began the London beverage company. His role is head of creative, which covers things like copywriting, design, adverts, web stuff and generally making sure that the company looks, sounds and feels just right. Check out his blog at http://dangermain.typepad.com
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Bueno. : Este libro narra la historia de Innocent, la famosa empresa de batidos que comenzó en 1999 vendiendo apenas veinticuatro botellas y creció hasta vender millones cada semana. A través de sus páginas, los fundadores comparten las lecciones aprendidas sobre cómo iniciar un negocio desde cero, la importancia de tener ideas innovadoras, el trabajo con amigos y la filosofía de hacer lo correcto por el medio ambiente y la sociedad.Escrito con un tono cercano y honesto, el texto detalla tanto los éxitos como los errores cometidos en el camino, ofreciendo consejos útiles para emprendedores o cualquier persona interesada en nuevas formas de trabajar. Es una guía práctica y entretenida sobre la cultura empresarial, la marca y la pasión por los productos naturales. EAN: 9780718153175 Tipo: Libros Categoría: Negocios y Economía Título: A Book About Innocent: Our Story and Some Things We've Learned Autor: Dan Germain| Richard Reed Editorial: Michael Joseph Idioma: en Páginas: 208 Formato: tapa blanda. Artikel-Nr. Happ-2026-02-12-3e892cf5
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Paperback. Zustand: Very Good. A Book About Innocent: Our Story and Some Things We've Learned This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780718153175
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
paperback. Zustand: Very Good. A Book About Innocent: Our Story and Some Things We've Learned This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780718153175
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