Retailing in Ireland: Contemporary Perspectives - Softcover

9780717152674: Retailing in Ireland: Contemporary Perspectives

Softcover

ISBN 10: 0717152677 ISBN 13: 9780717152674

Verlag: Gill Education, 2012

A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.

Addresses contemporary retail themes and issues within the following subjects:
- Marketing and Branding
- Spatiality
- Technology
- Strategy
- Regulation
- Economics.
Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.

Analyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.

Discusses changing consumer trends and characteristics, analysing their impact on the retail offering.
Presents an overview of the internationalisation of the Irish retail sector.
Reviews the influence of regulation on retail development in Ireland.
Explores the impact of technology on decision-making,including location optimisation, customer targeting and online retailing.

Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector.

Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.

Written for:

Students of retailing at undergraduate and postgraduate level
Marketing students taking a specialist retail module
Retailing practitioners in Ireland

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�ber die Autorinnen und Autoren

Edmund O’Callaghan is Head of the Department

of Retail Management Studies in Dublin Institute

of Technology. He has published articles in the

Irish Marketing Review, International Journal of

Retail & Distribution Management, The Journal of

Retailing and Consumer Services, Checkout,

Running Your Business and Business Ireland.

Edmund O’Callaghan is Head of the Department of Retail Management Studies in Dublin Institute of Technology. He has published articles in the Irish Marketing Review, International Journal of Retail & Distribution Management, The Journal of Retailing and Consumer Services, Checkout, Running Your Business and Business Ireland.

Don O’Riordan is Former Head of the Department

of Retail Management Studies in Dublin Institute

of Technology. He developed and managed the

BSc in Retail and Services Management and the

MBS in Retail Management. He has published

articles in the International Journal of Retail &

Distribution Management and Business &

Finance.

Don O’Riordan is Former Head of the Department of Retail Management Studies in Dublin Institute of Technology. He developed and managed the BSc in Retail and Services Management and the MBS in Retail Management. He has published articles in the International Journal of Retail & Distribution Management and Business & Finance.

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