Verwandte Artikel zu Age of Propaganda: The Everyday Use and Abuse of Persuasion

Age of Propaganda: The Everyday Use and Abuse of Persuasion - Softcover

Pratkanis, Anthony R.; Aronson, Elliot

 
9780716722113: Age of Propaganda: The Everyday Use and Abuse of Persuasion
Softcover
ISBN 10: 0716722119 ISBN 13: 9780716722113
Verlag: W.H.Freeman & Co Ltd, 1991

Inhaltsangabe

The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mass persuasion efforts seeking to influence how we think, what we buy, how we vote, and what we value. "Age of Propaganda" gives the reader an analysis of the patterns, motives, and effects of these efforts. Drawing on the history of propaganda and modem research in social psychology, Pratkanis and Aronson show us mass persuasion in action-not just the tactics, but why they often work, and how we can protect ourselves from manipulation. "Age of Propaganda shlould be of interest to any reader who wants a revealing look at the powerful, often subtle, often unethical forms persuasion takes in our everyday lives.

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Verlag
W.H.Freeman & Co Ltd
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0716722119
ISBN 13 
9780716722113
Einband
Taschenbuch
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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