This book breaks down the client-designer dialogue into something everyone can understand. Starting with an insightful, introductory section of expert commentary on how visual and non-visual people can work best together, the main section of this book is divided using an alphabetical progression of buzzwords. Each 'word section' progresses from components of a design style, like colour combinations and fonts to examples of design style, such as brochures and logos. The benefit of this book is that it's three books in one: a client communication guide, a designer reference, and a 'swipefile' of different types of logos and page design projects - absolutely indispensable.
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Lisa Buchanan worked with numerous clients on freelance projects, including logos, brochures, web sites, letterhead, and business cards, before becoming the art director for HOW Design Books. She is constantly developing her insights into the client-designer relationship, and has won an Art Director's Award for her work with F&W in the US.
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