Following in the footsteps of cream and Fresh Cream, 10X10, BLINK. and Spoon, area is an up-to-the-minute, global overview of graphic design. This image-filled book presents the work of 100 of the world's most innovative emerging graphic designers, showcasing work from such wide-ranging projects as corporate identity, poster design, book design, packaging, typography and CD cover design. The 100 designers were selected by a distinguished group of 10 curators from around the world, all highly established and influential figures in the field of graphic design. Each curator selected and wrote about 10 exciting talents whom they consider to have made a name for themselves on the international scene over the last five years. More than 1, 500 colour images illustrate the projects, accompanied by concise, illuminating texts by the curators.
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Anthon Beeke is known as the ultimate provocateur and enfant terrible of Dutch graphic design. He was a partner of the legendary Amsterdam design firm Total Design before creating his own design agency in 1989, Studio Anthon Beeke. He is Chief Lecturer in the Department of People and Information at the Design Academy, Eindhoven.Nick Bell is Director of UNA designers in London and Art Director of Eye magazine for which he has won numerous design awards. Bell has lectured widely in both the United States and Europe.Ken Cato is Chairman of Cato Partners, established in Melbourne in 1970. Cato was President of AGI from 1997-2001, creating in 1991 AGIdeas, which has become the world's foremost student graphic design conference.Shigeo Fukuda is one of the world's leading contemporary visual artists. With graphic design as his base, Fukuda is active in a variety of genres including sculpture and environmental and monumental design. He is Visiting Professor at the Tokyo National University of Fine Arts and Music, and Chairman of the Japan Graphic Designers Association.Fernando Gutierrez is a partner of the international design firm Pentagram and, since 2000, Creative Director of Colors magazine. He is Art Director of Matador magazine and frequently works for the daily newspaper El Pais, in addition to being Consultant Creative Director for the Museo Nacional del Prado in Madrid.Werner Jerker, who founded the Ateliers du Nord in 1984, is a renowned Swiss graphic designer. He designed the acclaimed Pavilioin Signalschmerz for the Swiss Expo.02 and is Chair of the Visual Communications Department at the Hochschule fur Gestaltung, Kunst und Konservierung (HGKK), Bern.Uwe Loesch is one of the world's most important poster designers, winning numerous awards throughout her 20-year career. Since 1990 a Professor of Communication Design at the University of Wuppertal, Loesch is an eminent teacher with great influence on recent generations of young designers.Stefan Sagmeister formed Sagmeister Inc. in 1987, focusing on the music industry. His work has received four Grammy nominations and many international design awards. A frequent lecturer and participant in international design juries, he is a leading advocate of change in the design world.Serge Serov is the foremost spokesperson of graphic design in Russia and Eastern Europe. He is Founding President of the Golden Bee Moscow International Biennale of Graphic Design and Head of the Graphic Design School at the College of Applied Arts in Moscow. He also works as an editor and curator of prominent graphic design exhibitions.Omar Vulpinari is Head of the Department of Visual Communication Design at Fabrica in Treviso, Italy. He has been a consultant to the UN, Witness, Coca Cola, Nikon, Fuji, Porsche, The New Yorker and MTV among others.Review:
'So this is my advice: buy two copies, cut one up and hang it in your studio for a month - it will be the cheapest but best way to get some inspiration.' (Domenic Lippa, design director of Lippa Pearce Design, Creative Review) 'With more than 1,500 images, if you can't find something to inspire you then you're either incredibly cynical or you just aren't looking properly. But what really works for Area is its truly international stance, which gives the book its freshness and diversity. Ultimately it's those qualities that justify its space on your bookshelf.' (Caroline Roberts, Blueprint) 'An accurate mirror of the profusion of graphic styles in our post-, post-, post-modern era. ... Area is an up-to-the-minute snapshot of a truly pluralist age, and in this respect it succeeds admirably.' (Jonathan Bell, Grafik (formerly Graphics International)) 'In the over-crowded market of tomes on graphic design, Phaidon's Area has struck a chord. A...wonderfully subjective selection of designers across the world, it is a great snapshot of what is happening today in print design...questions our conventional Western view of graphic design.' (Sara Manuelli, Design Week) 'Area's 10 tastemakers-Nick Bell, Stefan Sagmeister, and Uwe Leosch among them-each culled 10 graphic designers from the ranks of today's emerging voices. Happily, Area's power-of-ten approach manages to yield more substance than gimmick. Big, fat, and cheerful, Area functions as a contemporary guide to corporate identity, poster and book design, typography, and packaging.' (i-D) 'A showcase of 100 designers, a diverse, international group that has pushed design limits over the last five years...[A]n intriguing look at where design's been in light of where it's going.' (Step Inside Design) 'Phaidon's Area plays the bling card to a T...Sitting down to read Area is considerably more rewarding than one might expect, however, for the simple reason that it's well-conceived. Phaidon asked ten esteemed designer-curators to pick their favorite rising stars and to explain their choices. This method yields an intelligently cultivated array of work as well as some inimitable curatorial observations.' (Print) 'The concept of Area is inspired: select 10 disinguished graphic designers as curators, then ask each to choose 10 favourite rising stars and one best ever design classic. The result is superb.' (Azure)
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